Valerie Roe PR has been appointed to represent Ayu Cosmetics, a premium Irish cosmetics company with a loyal following of women of all ages across the globe. Created by Irish makeup artist Suzie O’Neill, Ayu is dedicated to empowering women with the tools and knowledge they need to put their best selves forward through confidence and feeling truly beautiful. Its collection has everything customers need to enhance their natural beauty, from makeup bag essentials like their best-selling concealer and Hyaluronic infused foundation to illuminating highlighters, luxurious brushes and eye-popping shades of shadow.