Azaria, the UK’s leading family specialist PR and Marketing agency, publishes its latest Family Report, designed to give insight into the UK family in 2020.

Surveying over 2,000 parents this month, via market research Company Mumsviews, Azaria highlights the habits of the average UK parent. From shopping habits to social media activity, eating to holidays, Azaria shares a snapshot to help add value to parenting brands.

Azaria has found the following:

• 73% of parents follow social media influencers
• 8 out of 10 would pay more for a product with longevity
• 48% value brands that are ethically and socially responsible 
• 72% still use Facebook as their most-used social platform

The report also highlights shopping habits and entertainment usage. For more information and to request the full report please visit azariapr.co.uk.