Toast PR has been appointed to handle the PR and press for newly launched haircare line Azure. The new line is natural, vegan and free from sulfates, parabens and silicones and has been unveiled by Lesley Clarke, co-founder of the Nicky Clarke hairdressing, haircare and styling empire.

The brand's 14 shampoos, conditioners and hair styling products have been developed using Lesley's 30 years of industry insight and market-leading expertise. They have been created with naturally-sourced ingredients, including avocado oil, sugars from seaweed, chia seed extract, and jasmine scent, to rectify the most common hair complaints including frizz, split ends, flyaway hair and protection from the elements. All bottles have been created with sugarcane, and all packaging is 100% recyclable. 

Azure is available exclusively in Boots’ stores and on boots.com and is the first brand to launch from Lesley’s new company, Planet Friendly Beauty. Prices start from £9.99.