Beauty, fashion and lifestyle PR agency B Public Relations has announced the launch of B.TALENT, a new talent management division representing leading global social influencers, bloggers and creative talent. B.TALENT offers a unique approach, comprising of profile management, PR and brand collaborations, alongside tailored technical analysis and support. Early signings include Lorna Luxe, Julia Lundin, Alex Light, Mariko Kuo (Silk & Suits), Sophie Hannah Richardson, Monikh Dale and Sara Sorrenti.

Launched in 2004 as a beauty and fashion PR agency, B. has since evolved to become an integrated 360° brand communications consultancy with dedicated fashion, beauty and lifestyle divisions working across three key verticals: B.PR – strategic global PR services; B.DIGITAL – digital & social services, recently bolstered to offer full brand content generation, in-house photography, social platform management, SEO and content marketing; and B.VIP – celebrity and opinion leader product placement, partnerships and campaign casting and procurement.

B.TALENT is led by agency Director Becky Ringer. 

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