b. the communications agency has been appointed to handle the UK PR + Communications for in-home beauty tools brand, TRUYU and make-up brand, Jecca Blac. 

TRUYU offers durable, high-quality tools for head-to-toe beauty, across a wide range of products including, tweezers, eyelash curlers, nail implements and make-up brushes. b. the agency will be working closely with TRUYU to strengthen and communicate the brand’s mission to empower people to ‘tool up’ by taking their beauty routines into their own hands.

Jecca Blac, created by makeup artist Jessica Blackler, aims to all beauty lovers, all expressions, genders, sexualities, abilities, pronouns, shapes and sizes. The brand strives to create vegan, cruelty-free and gender-free products. b. the communications agency will be working closely with the brand to launch their new block and seal eyebrow products and to increase brand awareness and strengthen the proposition understanding in the UK market, with a focus on product education and advocacy.