b. the communications agency has been appointed to handle the UK PR, VIP and Influencer communications for Australian swimwear brands, Seafolly and JETS.

Inspired by the fiery spirit of the Australian sun and the freshness of the ocean, Seafolly’s range includes swimwear, beachwear and accessories to suit a variety of body types, destinations and activities. The brand is committed to progressively transitioning all its products to more sustainable fabrics. Its latest collection has been crafted using 60% regenerated materials, diverting waste from landfills and oceans. Prices range from £25 to £150.

New to the UK market is its sister brand, JETS. Designed for a jet set lifestyle, the timeless pieces are exceptionally crafted using design-led innovative fabrics and unrivalled attention to detail. The result is sophisticated silhouettes that are not only flattering but last a lifetime. Prices range from £55 to £285.