Fluorescent PR has been appointed to handle the UK PR & Influencer Outreach for innovative baby lifestyle brand, Etta Loves. Etta Loves was created by Jen Fuller, mum to Etta and her little sister Uma. Her focus was to turn everyday baby essentials such as muslins, playmats and comforters into sensory sensations for tiny eyes and brains. The product line is available from Selfridges, Jojo Maman Bebe and John Lewis stores nationwide as well as online. Pricing starts from £10 for Bonding Squares to £75.00 for Sensory Print Playmat.