Marketing Consultant Ines Markula has joined Back For Good. Ines has over six years at Estée Lauder Companies, working with global beauty brands including, Jo Malone London, Tom Ford Beauty, MAC, Bobbi Brown, Clinique and BECCA Cosmetics. 

Ines currently works for a range of UK-based and international beauty brands including SeventyOne Percent, Girl Smells, Herb Essntls and Argentum Apothecary to develop their UK, France and Italy sales distribution. Ines has also been appointed by Lisa Eldridge to develop her brand marketing strategy. 

At Back For Good, she will be supporting the agency's client portfolio and new business with launches, strategic marketing and international distribution.