Bell Pottinger Group has been appointed to handle the UK press and publicity for Backes & Strauss, the world’s oldest diamond company; and will be working with the Masters of Diamonds to support its retail presence and growth in the UK market. Bell Pottinger will be assisting Backes & Strauss in the renewal of its partnership with the English National Ballet and developing a strategy to refresh the campaign with brand ambassador, Tamara Rojo, Lead Principal and Artistic Director. The campaign will also include the introduction of emerging dancers to the Backes & Strauss ambassador roster. 

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Backes & Strauss in 'fashion & accessories'