Gap Inc. has announced the addition of Banana Republic (pictured, left) and Athleta (pictured, right) to the UK and Ireland, in a joint venture with Next PLC.

Varg PR has been apppnted to handle the UK press and publicity for both the apparel and accessories brand Banana Republic as well as Athleta. the performance and lifestyle brand for women and girls.

Banana Republic will launch of a curated collection for women and men which is now shoppable on Next.co.uk. Athleta will enter the UK market in early 2023 with the launch of its women’s assortment on Next.co.uk.