Barbour International and Scotts Menswear have announced Sam Fender as the face of an eighteenth-month campaign. Wearing Barbour International clothing from the new Autumn Winter 20 collection including exclusives available only through Scotts Menswear, the video and stills will be used on the Scotts Menswear website, social media, in-store windows and through Barbour International social media channels. This will be followed up by a Christmas campaign which will also be shown on Scotts Menswear channels and Barbour International social media channels.