Barbour has announced that it will be collaborating with fashion brand ALEXACHUNG to create a collection which sees outerwear from the archives reimagined through the ALEXACHUNG lens. This collection will explore tradition, craftsmanship, modernity and character to create something timeless and energised. 

Alexa Chung, comments: “Some of my happiest memories have unfolded in a Barbour. The smell of the wax alone makes me feel like I’m home. For me Barbour has been part of my childhood, my coming of age and I am extraordinarily proud that it is now part of my future.” 

The Barbour by ALEXACHUNG collection will be available from June.