Barbour launches sub-brand Barbour Beacon
Date Posted: Wednesday 8th August 2018
Fashion brand Barbour has announced the launch of its new sub-brand, Barbour Beacon, for AW18. The name of the brand comes from the Beacon lighthouse which stands at the mouth of the River Tyne in the North East of England. Back in 1908 when the first Barbour catalogue was produced by 2nd generation family member, Malcolm Barbour, he named his protective outerwear after the Beacon to represent the best in quality outdoor clothing, guaranteed to be weather resistant and fit for purpose.
Barbour Beacon is a contemporary brand that fuses the company’s heritage with a youthful look. The AW 18 collection is inspired by the current outdoor trend and focuses on two key colours, navy and olive, with bold highlight colours of royal blue and orange. The collection includes hiking fleeces, long sleeved polos, track pants and logoed tees.
Barbour’s Global Marketing and Commercial Director Paul Wilkinson comments, 'Barbour Beacon encapsulates the authenticity and heritage of Barbour with a youthful look and personality that will appeal to a younger demographic. The Barbour Beacon logo is an authentic image from the Barbour archive which we have used as a strong branding device to target a younger consumer. We are excited to be launching it to the marketplace for Autumn/Winter 2018.'
The Barbour Beacon collection is now available to purchase from the Barbour Carnaby Street store from and online from barbourbeacon.com. The collection will also be available in selected Topman, Selfridges and END. stores.