Barbour has announced the launch of its new permanent space in Selfridges Oxford Street called Wax for Life. Supporting the department store's Project Earth initiative which launched in August, the Wax for Life station will feature a dedicated re-waxing area, customisation, upcycled Barbour Re-Loved jackets and the latest collection of Barbour Gold Standard premium wax jackets alongside the brand's classic waxes and clothing. Wax for Life station will showcase the sustainable benefits of owning a Barbour wax jacket. It follows on from the successful partnership with Selfridges on the E-Defender where Barbour designed and supplied the interior fabrics as part of the launch of the Project Earth initiative.