Barry M Cosmetics has announced make-up illusionist Romaine-Jade Tulloch aka @cakefacerj as its new Brand Ambassador. Known for her mesmerising make-up concepts and illusions, RJ’s role as Barry M’s Brand Ambassador will see her creating looks for all of Barry M’s campaigns, providing social content and working with the team to conceptualise new products and shade ranges.

RJ has commented: “I use the same products that I use for my day-to-day makeup to create my illusions and Barry M products have always been an essential in my kit since I started my creative makeup looks. The brand has such a diverse range of on-trend and affordable products and I love that the brand is committed to being 100% cruelty-free and vegan and are continually trying to make a difference to the world. I’m proud to be Barry M’s ambassador and I’m so excited for the journey ahead!”