Fitness concept Barry’s Bootcamp has partnered with Insanity Group to launch a new talent management agency called IXB. IXB caters to health, fitness and wellbeing and will launch with a roster of hand-picked Barry’s trainers as the talent, but will grow as part of a considered expansion strategy, recruiting further stand-out talent within the industry.

IXB has been created to cater to the increasing interest in the wellbeing, fitness and health space, which has seen Barry’s trainers become influencers both within and outside of the Barry’s environment. IXB will manage its talent in the areas of TV, radio, social media, branding, press, CSR and personal brand building.

Sandy Macaskill, co-owner of Barry’s Bootcamp UK, says, “Since launching Barry’s in London in 2013, we have created a unique group of incredibly talented and inspirational trainers, who are not just the best in the business when they’re inside our six UK studios, but industry influencers in their own right outside of the red lights. We’re honoured to be working alongside the team at Insanity Group in launching IXB, which will provide unrivalled expertise to not only nurture and grow our talent at Barry’s, but to offer other fantastic industry players the opportunity to develop their careers.”

IXB is representing Izy George, Anya Lahiri, George Lloyd, Sandy Macaskill, Sarah Mariko, Connor Minney, Louis Rennocks, and Tana von Zitzewitz.