Bashert Communications has been appointed to handle the press and publicity for three new clients in two new markets – Alvvé (skincare), Laura Orchant (men's accessories) and The Ethical Diamond Company (jewellery).

Alvvé

Alvvé facial treatments are designed for people who seek immediate results to reverse the effects of time and gravity. Developed with plastic surgeons and dermatologists, its treatments can be used as stand-alone regimes, or enhance the effects of cosmetic procedures.

With an already established client base of cosmetic surgeons in Asia, Alvvé now enters the UK consumer market with its first patented treatment, the Rapid Renewal Day Mask. Alvve’s flagship mask is clinically proven to lift skin and reduce wrinkles immediately for a period of 8-12 hours as well as making make-up easier to apply – especially for those with uneven skin. The mask also shows long-term results of wrinkle reduction, pore reduction and skin rejuvenation, after just a 28-day regime.

Laura Orchant Men's Accessories

As the exclusive agent for Laura Orchant Men's Accessories, Bashert Communications will be facilitating wholesale sales and press for the brand’s inaugural men's collection. With an established background designing luxury printed scarves, Laura Orchant launches her first collection of ties and pocket squares. For her AW18 launch collection, Laura was inspired by the well-known Full Moon parties in Koh Samui. Examining the horticultural wonders of the island’s habitat, the Alchemist, Paradise Garden and Ferntastic prints explore bright colour and shape as experienced through the wide eyes of joyous revellers. 

The Ethical Diamond Company

The Ethical Diamond Company believes that everyone should be able to enjoy the beauty and elegance of diamonds, in an ethically responsible, environmentally sustainable and affordable way. This jeweller puts ethics and sustainability at the heart of everything it does. Each piece is crafted using world class lab-grown diamonds, set in reclaimed metals, presented in upcycled packaging. A percentage of every sale goes towards supporting projects that empower rural communities and enhance environmental protection in mineral-rich regions of Africa vulnerable to the effects of mining.

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