B2B Media has been appointed to handle the press, publicity and VIP relations for Southern California-based casual luxe brand Basic Terrain. Founded by Hollywood actress Joy Bryant and her husband Dave Pope, the brand features slouchy basics, sun-kissed denim, limited edition repurposed military jackets and Eden pants, all manufactured in downtown LA. Prices range from £140 to £500 and the brand is stocked at Selfridges in the UK. B2B Media will work closely with the brand’s communications team, with the agency remit including seasonal planning/implementation, event execution, campaign and look book management, UK press office management - as well as VIP and celebrity outreach.

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Basic Terrain in 'fashion & accessories'