TRACE Publicity has been reappointed to handle all UK & IE PR activity for the luxury bath, body and home brand, Rituals. As a proud certified B Corp and one of the most established beauty and wellbeing brands, Rituals champions luxury personal care and meaningful moments in a way that is accessible to all. With an expansive innovation portfolio, Rituals invites the consumer to enrich their world with wellbeing moments. The brand will be launching an extensive new range of gift sets, with more exciting launches to follow next year, alongside several new store openings across the UK and Ireland. Rituals products are available to buy in the UK and Ireland, in-store at Rituals boutiques, and online at rituals.com

Rituals is set to open a brand-new store located on the capital’s home of shopping, Oxford Street.