Bauer Media and Harper's Bazaar Australia unveil 2019 luxury initiatives
Date Posted: Friday 15th February 2019
Bauer Media Australia has announced a number of initiatives for 2019, focusing on the luxury industry, millennial consumer habits and a new agenda targeting a better financial female future.
Bauer Media partnered with British forecasting consultancy The Future Laboratory, to present a luxury trend forecast on the global perspective and a unique Australian view. The event, held at Carriageworks Sydney, explored a new era of luxury and a marked shift in the consumer mindset.
In the coming months, Bauer Media will launch ‘The Luxurians Network’; to leverage the power of the Bauer Media brand’s reach across emerging luxurians. The Luxurians Networks will aim to connect advertisers with the luxury consumer and unlock valuable data and insights.
Harper’s Bazaar Australia will launch the Beauty Festival, an elevated consumer experience showcasing how technology and a global mentality is shaping consumption. This will bring leading experts and the latest innovations together to the brand’s devoted beauty community.
In the luxury homes and food category, Bauer Media will present Live Life Luxe, a content series sharing the lives of creative couples and their take on mindful living, which will come to life in digital and broadcast formats.
To close, Sarah-Belle disclosed the direction of Bauer Media’s 2019 activist agenda; women’s wealth. Following on from last year’s successful No Gender Selective Tax campaign, Bauer Media is soon to announce an action plan to champion for change that supports a more equal financial future tackling issues such as financial abuse.