Bauer Media has announced it is joining forces with Very.co.uk to create shoppable video content. The campaign has been created by ADVENTURE, Bauer’s in-house creative commercial team and will focus on a series of mobile and desktop enabled shoppable videos, with brand ambassadors and stylists from Grazia, heat, Closer, The Debrief and KISS showcasing key investment pieces in the V by Very range.
 
The video content will allow users to select items to style a bespoke outfit, changing key pieces depending on occasion or mood – the first time this video technique has been used by Very.co.uk. There will also be a personalised quiz with advice from the Bauer style gurus, as well as accompanying social activity giving weather relevant outfit suggestions and tongue in cheek commentary on your week in fashion.

The campaign starts this week.