Date posted on DIARY directory: Monday 25th March 2019
Bauer Media Group has announced today that it will enter the marketing and sales services sector as part of its new business strategy, focusing on the small and mid-sized enterprises (SME) market.
Bauer will offer SME clients marketing communication and lead generation as a service, which is comprehensive and has a fully integrated range of solutions brought together via an easy-to-use portal enabling tracking, control and performance analysis.
The new offer provides a good strategic fit with Bauer Media Group’s existing business, drawing on its knowledge and familiarity with the marketing ecosystem and capabilities already in its portfolio.
Sunrise System, a leading Search Engine Optimization (SEO) company based in Poland, will provide a nucleus for the new service offering, which will be expanded via a buy-and-build approach.
Bauer Media Group continues to transform itself from a pure publishing house to a multi-business portfolio company focused on enduring value creation.
Veit Dengler, member of the Executive Board commented: “Publishing will remain the backbone of the company, but we continue to look for compelling opportunities to complement our core business and boost growth.”