Date Posted: Wednesday 25th April 2018
Bauer Media has announced that women’s lifestyle website, The Debrief, is to close after four years in order to invest in the Grazia digital editorial team to drive growth and better serve its audience. Grazia and The Debrief’s audiences are unified by its outlook and shared interests. Both audiences will now be served by Grazia online, whose breadth, unique voice, fashion authority and coverage of politics and news has a broad appeal amongst women in a rapidly changing social landscape.
The Debrief journalists will be incorporated into Grazia’s digital editorial team, which will consist of six staff working under lifestyle digital editorial director, Rebecca Holman and in close collaboration with the wider Grazia brand team – under the direction of incoming editor Hattie Brett, who joins the company on 4 June.
Lauren Holleyoake, launch Publisher of The Debrief commented: “We are extremely proud of everything we have achieved over the last four years with The Debrief. With its unapologetically frank, inclusive and feminist tone, The Debrief changed the way brands engage with and speak to their audience online. We created a brand that really “got” our audience and their lives in a way no-one had before.
The multi-award winning brand has delivered genuine change for its readers with “Make Renting Fair”, a campaign that changed the law for those renting property in the UK (the vast majority of The Debrief audience). It also boasts an impressive alumni of hugely talented female writers, editors and creatives, something which gives us immense pride.”