Bauer Media UK has strengthened Xcel Media, its digital division, with a series of significant new appointments. Matthew Hobbs (pictured above) has been appointed Chief Technology Officer. He joins from Argos where he worked as Head of Digital Engineering and was responsible for building their in-house agile development capability for digital channels. Akhil Suchak has been appointed Head of Social across all Bauer Media brands. Named as one of the most influential people in UK social media (The Drum, Nov. 2014), Akhil joins from Viacom International Media Networks where he led social media across the company’s popular entertainment brands in the UK including MTV and Comedy Central, as well as advising internationally and on brands such as Nickelodeon and recently Channel 5.  In his new role Akhil will work closely with senior management across Bauer brands, identifying business opportunities and spearheading innovative, strategic expansion in the social media space. Satpal Chagger has been appointed Head of Analytics bringing with him a wealth of experience. Prior to joining Bauer, Satpal has spent seven years in data science, working as a digital performance and web-analytics consult for Funding Circle and London Capital Group. Satpal will be driving efforts to build a fully algorithmic ‘API-first’ data science engine and proprietary analytics software services for Bauer. Christian Westcott has been appointed Head of Search from hibu (formerly Yell Group) where he worked as Global Head of SEO. At Bauer, Christian will oversee a programme to drive natural search traffic across UK and US properties through platform development and content strategy. All new appointments will report to Bauer Media’s Digital Managing Director, Sam Jones.

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Bauer Media in 'in-house PR'