Be for Beauty has announced the launch of new beauty brand Base and appointed Bux & Bewl Communications to handle its press and publicity. Offering everyday and skin essentials, the brand's debut product is Lip Solve. Targeting the virus found in cold sores, the balm lessens outbreaks by up to half whilst actively protecting and smoothing with Shea Butter and SPF30. Featuring liquorice root, Lip Solve attacks the herpes virus in its dormant state, weakening the frequency, severity and duration of outbreaks.

Base is the third brand from Be for Beauty – marking their first move into skincare. Other Be for Beauty brands include BOD and HAX.

Lip Solve is now available to buy in both bullet and tube from skinfirstbeauty.co.uk for £7.50.