Date Posted: Thursday 4th August 2022
Beats by Dre has partnered with artist Gaia Alari and pre-eminent rapper Dave to produce a 60-second animated short starring Manchester United forward, Marcus Rashford. “Never Beaten," which comes to life in the form of a flipbook, visualises Marcus’ footballing journey in a whole new light. From early starts and late finishes to experiencing the highest of highs and lowest of lows, the short highlights his never-ending pursuit of greatness. Marcus stays resilient to the pressures of the modern game by using the power of music to balance his thought process and block out external noise.
Manchester United fan Dave provides words of motivation as the narrator for the animation. Speaking on the theme of ‘greatness’, he likens it to a ‘painting’ of which Marcus has spent a lifetime creating, but is still yet to finish. Touching on setbacks, comebacks and the future ahead, Dave provides a defiant message of support to his friend, declaring ‘greatness is in you’. Video available here.
The DIARY directory platform provides fashion, beauty and lifestyle industry news, interviews, dates, vacancies and contacts. Our huge database of contacts includes thousands of digital influencers, media titles (UK and overseas) and their editorial teams, freelance journalists and creatives, PRs and brands and representative agencies. Live and sortable social media stats for entries allow comparative analysis and insight within filtered sections, plus additional engagement metrics for industryINFLUENCERS.
Get in touch to discover how DIARY directory membership would benefit you.