Beattie Communications has launched a dedicated fashion and lifestyle division, Blue by Beattie. Blue by Beattie brings together a team of creative and commercial minds with a proven track record of devising agile, exciting campaigns for brands specifically across lifestyle, fashion, interiors and beauty. Emma Lilley (pictured), Account Director at Beattie Communications spearheaded the launch and will head up the news division along with consultant Carol Richardson and a team of specialists. The division will offer a portfolio of in-demand skills from fast-paced press office delivery, content creation, press events, social media and influencer programmes to digital marketing and creative design services to ensure that each and every client is offered a bespoke programme that works hard to deliver measurable results.