A new vegan, cruelty-free and direct-to-consumer skincare brand, Beautology Beauty, has launched. Founded by CEO of cruelty-free cosmetics brand Prima Make-up and eco-friendly cosmetics brand GloH2o, Emma Moss, Beautology Beauty is based on the same principles. 

The new brand offers natural skincare, which is manufactured with 100% raw ingredients, botanicals, extracts, and actives. All 19 products, of the initial range, are paraben-free and are designed for a range of skin types, without synthetic fragrances, additives or preservations. 

Beautology Beauty is now available from beautologybeauty.com, with prices ranging from £7.99 to £19.99.