BEAUTY | PR | ACCOUNT WINS
Beauty and wellness brand Kama Ayurveda launches in the UK and appoints PR agency
Date Posted: Thursday 22nd June 2023
Kama Ayurveda, one of India's leading Ayurveda beauty and wellness brands, has launched in the UK today, Thursday 22 June, at KamaAyurveda.com. The launch marks Kama Ayurveda’s first market expansion outside its homeland and is being led under the umbrella of parent company Puig, the family-owned beauty and fashion company, that acquired a majority stake in the brand in September 2022.
Hunter Grace has been appointed to handle Kama Ayurveda’s communications strategy, including PR, events, talent and partnerships.