Amy McLean has been appointed Trust Manager at Beauty Backed, working with both the Trustees and THE Team. Amy will be responsible for the day to day running of the Trust and providing comprehensive support to the busy team of Trustees.

The Beauty Backed Trust fundraising initiative began in 2020 to support the independent businesses and entrepreneurs in the beauty industry who were directly impacted by the COVID-19 pandemic. With the hair and beauty sector contributing over £28billion to the British economy each year, Beauty Backed founder, Caroline Hirons, and the Trustees, passionately believe this is a valuable industry often ignored or overlooked. The goal of the Beauty Backed Trust is to change this way of thinking and provide a means to support everyone in the beauty industry.

For partnership opportunities, collaborations or donations please contact Amy here.