Beauty destination Beauty Bay has announced its collaboration with makeup artist and influencer Mitchell Halliday on a new palette, Me, Myself & MMMMitchell. The palette is made up of 32 shades, 24 mattes and eight shimmers. Featuring a brand-new matte formula and light-pressed shimmer shades, the pressed pigments in this palette are super buildable and blendable. Each and every shade begins with an ‘M’ and has a sentimental meaning to Mitchell.

Mitchell says, “When I was given with the opportunity to collaborate with Beauty Bay, it was like a dream come true. I have always loved the quality of their own brand products, so I just knew that they were the perfect match for me to create this palette with.”