Beauty e-tailer Beauty Bay has launched its first brand, Skincare By Beauty Bay, made for real life and real skin. Inspired, developed and tested by Beauty Bay's team of chemists and skincare obsessives Skincare By Beauty Bay allows customers to tailor skincare for their individual needs. The new range consists of:

• Acid Trip Exfoliating Toner: Uses three different sizes of chemical acids (glycolic, lactic and gluconolactone) to target different layers of skin. The AHA + PHA acids wok to clear pores, remove dead skin and accelerate cell turnover. £6.75.
• Super Jelly Gel Cleanser: Rich in hydrating and moisturising ingredients such as glycerin and avocado oil. Prebiotic technology supports the skin's barrier to balance and boost natural defenses. £6.50. 
• Skin Fixer Clay Maks: Formulated for congested and breakout-prone skin. Featuring mattifying and exfoliating benefits from kaolin clay, bentonite clay and gluconolactone. £7.50. 
• SkinHit Soothing Serum: Made with 10% niacinamide, as well as copper and zinc to help regulate overproduction and build-up of sebum, which can leade to pores appearing increased in size. £5.
• SkinHit Brightening Serum: Features stabilised vitamin C and a brightening peptide to boost radiance and even skin tone. £6.50. 
• SkinHit Correcting Serum: A concentrated acid-based exfoliating serum featuring 8% glycolic acid and 2% gluconolactone. £5.95. 
• SkinHit Clarifying Serum: Designed for blemish-fighting, pigmentation correction, and fine line reduction. £6.50. 
• SkinHit Hydrating Serum: The ingredients work together to draw moisture into the skin and prevent it from escaping, leading to plumper and healthier-looking complexion. £5.95. 
• Day One Light Moisturiser: Lightweight gel-cream moisturiser designed to hydrate and help protect the skin against pollution and the effects of artificial light, due to Indian ginseng and squalane. £6.50. 
• Thirst Trap Rich Moisturiser: Featuring moisturising oat lipids and oatmeal to prevent water loss, soothe and replenish the skin's barrier. £7.
• Dot-A-Spot Blemish Patches: Tea tree infused hydrocolloid patches, designed to draw build-up out of developing blemishes, reduce the appearance of already present pimples and whiteheads, and act as a protective cover over the affected area. £5.95. 

Skincare By Beauty Bay is now available from beautybay.com.