Chalk PR has been appointed to represent new co-creator beauty brand, CONVIÉ. Co-founded by French product development specialist Isabelle Salas and American digital brand expert Cristina Harrell, CONVIÉ is a new beauty brand bringing only the most-needed and most-wanted beauty products of tomorrow to our bathroom shelves. CONVIÉ products are co-created with a curated cohort of beauty enthusiasts who trial, tweak, guide and decide what launches, whilst also benefiting from their successful sales. An egalitarian approach to beauty and a welcome alternative to the traditional model of launching products dreamt up by marketing departments, CONVIÉ puts the power into the hands of the end consumer and community.