Beauty brand DAME has announced that it has partnered with Ocean Advocate, Emily Penn and global technology leader SAP to support the launch of their new platform SHiFT. Created to support individuals and businesses to tackle plastic pollution around the world. SHiFT uses innovative technology to help users find their role to tackle ocean plastic pollution. By navigating hundreds of impactful solutions from sea to source, users can find the ones that are best for them to action.

To tackle the sea of plastic that comes with period products, DAME has created a reusable tampon applicator, along with a subscription service, to reduce the plastic waste that comes with each monthly flow.