May Marketing has been appointed to handle all consumer PR for beauty brand MeAmora, a UK-founded division of global beauty company, KISS. Set to transform the at-home beauty experience with its salon-quality, ready-to-wear lash extensions and press-on nails, MeAmora aims to play an integral role in the projected global growth of the nail and lash sectors. The technology-led portfolio of Lash Up and Nail On is available from today (17 October) at meamora.co.uk and offers beauty lovers a high-quality and cost-effective alternative to regular salon trips. The brand is taking a dual-channel retail approach, its e-commerce store or through a social selling community.