A selection of brands have announced their sponsorship of designers during London Fashion Week AW17, commencing 17 February.

Nanshy, the cruelty-free make up brush and accessories brand, has partnered with Make-Up Artist Nicola Moores Brittin and emerging talent ROBERTS | WOOD to create the make-up looks at the ROBERTS | WOOD London Fashion Week Show.

Hair styling brand ghd has announced its partnership with James Pecis for the Roksanda AW17 London Fashion Week show. Session stylist James Pecis and his team will exclusively use the ghd range of electrical tools including the ghd platinum styler, air hairdryer and curve curling range, as well as ghd hair brushes and styling products, to create the Roksanda hair trend for the coming AW season.  

Skincare brand Weleda has announced its collaboration with London fashion designer Paula Knorr who will reveal her AW17 collection at the British Fashion Council Presentation Space at 9.30am on 18 February. Weleda will feature in exclusive front row gift bags at the presentation. The brand will also be sponsoring The Model Zone again, celebrating 10 years of the space. This relaxing retreat provides models with a zone where they can unwind, shower, change, eat healthily, drink plenty of fluids, get some nutritional advice, discover the benefits of yoga and meditation, take off their make-up and enjoy a little pampering with organic skincare from Weleda. The exact location each season is confidential so that it remains a private haven where models can escape from the show pressure and media glare.

Batiste Stylist is the official hair sponsor for Roland Mouret’s AW17 show, taking place on 19 February. To celebrate Roland Mouret’s 20th anniversary as a brand, the show is returning to London after showing in Paris for the past 10 years. For the 3rd consecutive season, Batiste Stylist supports Sam McKnight backstage. This is Sam’s first time designing the hair look for Roland Mouret’s show. 

GOLD COLLAGEN has announced its sponsorship of Fashion Scout, the largest independent platform at London Fashion Week, taking place at Freemasons Hall from 17-20 February. Announced as the ‘Official Beauty Drink Sponsor,’ the brand will have a presence both backstage and on the front row, gifting within VIP goody bags. GOLD COLLAGEN will be supporting the models, designers and back stage team of emerging greats, such as Katie Ann McGuigan, Anissa Aida and Rocky star, with its liquid collagen beauty drink, created to boost ‘beauty from the inside out.’

Lord & Berry has announced the collaboration with both PPQ & Teatum Jones for this Friday's LFW shows. Looks for the shows will be created by MUA Polly Osmond using Lord & Berry's collections.

TONI&GUY will be sponsoring the SHRIMPS presentation this season with its Creative Director, Indira Schauwecker leading on hair with the TONI&GUY team backstage using TONI&GUY Products.

iZ Beauty of London, the nail brand created by expert Izabelle Hammon, has partnered with manicurist Saffron Goddard to create the nail looks for the Molly Goddard and ROBERTS | WOOD AW17 London Fashion Week Shows. The Molly Goddard show will take place on 18 February at the Topshop Show Space at the Tate Modern. The ROBERTS | WOOD show will take place on 19 February at the BFC Presentation Space.

Panasonic Beauty is sponsoring the Charlotte Simone X Superga LFW Showcase on 17 February.

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Nanshy in 'beauty, fragrance, grooming & health'
ghd in 'beauty, fragrance, grooming & health'
Weleda in 'beauty, fragrance, grooming & health'
Batiste in 'beauty, fragrance, grooming & health'
GOLD COLLAGEN in 'beauty, fragrance, grooming & health'
Lord & Berry in 'beauty, fragrance, grooming & health'
TONI&GUY in 'beauty, fragrance, grooming & health'
iZ Beauty of London in 'beauty, fragrance, grooming & health'