Innovative cosmetics company, Amkiri has announced the launch of the world’s first ever ‘visual fragrance™’ technology and appointed The PHA Group to handle its press and publicity. The Amkiri team, made up of business, design, engineering and chemistry experts, has developed and successfully patented a technology comprised of scented ‘ink’ which is applied to the skin via specifically developed applicators, allowing the user to apply and create body art infused with fragrance.

The company was founded by Shoval Shavit – a designer and entrepreneur, David Chissick – an experienced businessman and innovation entrepreneur, and Aliza Shavit - a chemistry expert. The founders and wider Amkiri team have worked extensively to scientifically and technologically develop a sophisticated, yet simple to use, product which embodies cosmetics, body art, tattoos and fragrance, all in one.

The product range comprises a first-of-its-kind liquid, similar to crème-like ink, which combines both colour and quality fragrance. The long-lasting formula is applied to the skin via Amkiri’s proprietarily developed beauty applicators, including a Brush Wand, FreeHand Wand, stencils and stamps. The innovative and patented technology of Amkiri allows fragrance to be carried in liquid ‘ink’ and worn visually on the skin, while ensuring the scent remains true to itself and lasts for up to 12 hours. In addition, the unique Amkiri ‘ink’ adapts to the natural elasticity and movement of the skin, enabling any visual designs created by the user to dry smoothly and remain long lasting.

This new patented technology has been developed to carry any fragrance and colour. Amkiri, is due to make a selection of products available to consumers in May 2018, with a wider launch later in the year.