Beauty e-tailer Beauty Crowd has announced the launch of its latest brand, Crowd Colour, via a recently launched Kickstarter campaign, which has been 100% backed by members of the beauty community in two weeks. With the fulfillment of the Kickstarter campaign, Crowd Colour will launch the first totally customisable make-up palettes. The first product, Base Palette, will offer a blank canvas for customers' creativity, whereby they will be available to design their unique palette using their photos, designs, logos or desired text directly onto the product via Beauty Crowd's online design tools. Crowd Colour will become a community of people who navigate the direction of the brand’s products by offering ideas, suggestions, feedback, and support. In the long-term, Crowd Colour envisions a full range of colour cosmetic products and accessories, and in addition to creating their own designs, customers will be able to shop the styles featured in the Crowd Colour community of artists. Currently, Beauty Crowd’s printing technology can create Crowd Colour’s custom Base Palette in a range of sizes in both black and white. 

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Crowd Colour in 'beauty, fragrance, grooming & health'