The PHA Group has been appointed by beauty destination, Naturisimo for a paid social and PPC brief. Naturisimo’s mission is to showcase a more value-driven and planet-conscious edit of the world’s best beauty, makeup, skincare and wellbeing ranges. With its Naturally Conscious label system, Naturisimo supports the shopping journey by verifying claims and allowing consumers to easily identify products that match their values.

Additionally, users benefit from Provenance, a tech solution that uses blockchain technology to verify sustainability claims, adding a further layer of confidence to their shop. The PHA Group has been appointed to support the online growth of the UK website. Through a combined PPC & Paid Social strategy, PHA will be working to drive online success across Naturisimo’s vast collection of brands and products.