Sian Elan, professional make-up artist and clean beauty aesthetician, has founded Lagoon Beauty, a new conscious and indie beauty e-tailer.

Including Shoreditch Nails, Upcircle, Studio 10 Make-Up and more, Lagoon Beauty is founded on the principle of celebrating and sharing “hidden heroes” from globally renowned inclusive, sustainable beauty, skincare and wellness brands with a British audience.

With a vision to unveil an exciting tech development to offer a more sustainable shopping experience in early 2022, and continuing to announce new brand additions, Lagoon Beauty is committed to the preservation of the planet whilst satisfying the beauty needs of the consumer.

Available at lagoonbeauty.co.uk.