Date Posted: Thursday 12th July 2018
PR agency Purple has been appointed to handle the press and PR for the first London-based international beauty expo, iBE (Indie Beauty Expo).
iBE will take place at The Old Truman Brewery, Shoreditch, and will showcase 80-100 emerging global beauty brands to European retail buyers, media, influencers and consumers on 24 October and 25 October.
London is the first step in iBE's international expansion, which also includes the launch of iBE Berlin, Germany, in March 2019.