Beauty retailer After Beauty has announced its launch and appointed Aisle 8 to handle its UK communications and events. Launching in October, After Beauty will offer an omnichannel shopping experience with a flagship store on Piccadilly and its e-commerce website.

The one-stop-shop beauty destination will stock beauty products from around the world with hand-selected brands from the likes of Australia, Brazil, Europe, Korea, Japan, to diversify the way consumers discover beauty and services. Across the three floors, customers can enjoy manicures, pedicures, facials, cellulite-busting body wraps, brow shaping and lash lifts, as well as expert knowledge, tips and tricks from the After Beauty team.