Beauty search engine Mira has launched in the US. The new search engine has been designed to help users to find beauty products that meet their needs, with the aim of championing transparency and inclusivity in the industry. Mira allows users to compare multiple beauty products, assess ingredients, access millions of customer reviews and click through to purchase what they want from a selection of retailers, with price comparisons. The platform can also be used to ask for advice or get product recommendations from users with similar skin types, skin tones, and aesthetic preferences.

Mira is now available as a free mobile app for iOS and in beta on askmira.com.