Bespoke beauty and lifestyle PR agency BeautyMART PR has today rebranded as BRANDstand Communications.

Specialising in PR, marketing and digital, BRANDstand Communications offers fledgling and incumbent beauty brands a trend-led approach to media relations, along with a menu of brand development consultancy services ranging from planning and strategy to retail launch.

The agency is led by Sarah Guild, Director of Communications, with Millie Kendall MBE as Director of Marketing & Anna-Marie Solowij as Creative Director.

Solowij and Kendall set up BeautyMART in 2012 as a retail and digital store while Sarah Guild has grown within the business leading BeautyMART PR but now BRANDstand Communications sees her take a formal stake in the business.

Based in London, BRANDstand Communications continues its relationship with ‘iconic and edited' beauty retailer BeautyMART (founded by Solowij and Kendall), as well as clients including international make-up artist Jillian Dempsey, plus skincare, make-up and haircare brands including a hub of Korean beauty brands; Tony Moly, Too Cool for School and It’s Skin.