BECCA Cosmetics has announced that it has made the decision to close at the end of September 2021. The brand referenced the Coronavirus pandemic as having a huge impact around the world "on many levels" and stated that at "BECCA, an accumulation of challenges, together with the global impact of COVID-19, has sadly been more than out business can withstand." 

The brand launched 20 years ago and is now a global game. In an online statement, BECCA said "we've built incredible connections with this amazing community, from our consumers to the makeup artist community, our wonderful network of influencers, to our amazing Brand Collaborators and Brand Ambassadors from yesterday and today."