BECCA Cosmetics launches debut Glow Bar at John Lewis Oxford Street
Date Posted: Tuesday 5th June 2018
Make-up brand BECCA Cosmetics has announced the launch of its debut Glow Bar at John Lewis Oxford Street. Guests will be able to explore the collection and get expert help from the Glow Gang advisors. Starting with the launch of John Lewis Oxford Street 7 June, BECCA will be available in seven John Lewis stores across the country by the end of June, with the aim to be in over a dozen by the end of the year.
High-touch services will be delivered as well as digital education for consumers will ensure elevated experiences. The services will include quick complimentary services such as creating #BECCABrightEyes as well as in-depth how-tos where consumers can work with Glow Guides to create bespoke glow rituals based on face shape, features, and mood.
From 7 June, BECCA will be launching in select John Lewis stores, including:
- 7 June - Oxford Street
- 8 June – Oxford & Nottingham
- 12 June – Reading
- 13 June – Newcastle
- 15 June – Liverpool
- 21 June – Bluewater & Cambridge
- 28 June – Milton Keynes