PuRe has been reappointed to handle the PR for Bed of Nails. The Swedish brand has used the practice of gurus of meditation and healing to create a modern, ergonomically designed version of the ancient technology, a bed of nails. With thousands of non-toxic recyclable plastic nails, Bed of Nails is an excellent aid in self-treatment that helps stimulate energy in the body. While triggering the body’s innate way of healing itself, it is an effective tool for easing tension and inducing a state of deep relaxation. Bed of Nails also brings the self-healing benefits of treatments, such as acupuncture and massage to help alleviate a host of pain issues, including chronic neck and back pain, sore muscles and headaches, daily stress and even insomnia.