Nikita Grewal has been appointed to handle the UK PR for Bed Threads. Launched in 2017, journalist-turned-entrepreneur Genevieve Rosen-Biller spent two years of rigorous product development and research to create high-quality, simple to wash, easy on the environment and affordable linen bedding. Bed Threads make it easy and accessible by offering a quality 100% flax linen set for a fraction of the cost. The bedding provides a natural temperature-regulating ability, meaning the sheets will become light and cool in the summer and cosy in the winter.