Beiersdorf the owner of NIVEA, Eucerin, La Prairie and Elastoplast brands has introduced a new face care label called O.W.N, in response to consumers’ desire for personalised skincare. Launching in key European markets, O.W.N will follow a simple routine of facial cleansing, plus daycare as well as evening facial cleansing and night care. O.W.N uses artificial intelligence and is built around a proprietary algorithm that brings together Beiersdorf’s profound 140 years’ skincare expertise and consumer knowledge. Thus, it is able to select the single best unique product offering out of 380,000 formula combinations.

“The launch of O.W.N strengthens our focus on personalized skincare innovations – based on individual needs and scientific findings,” explains Stefan De Loecker, Chief Executive Officer of Beiersdorf AG. 

O.W.N is now available at ownskincare.eu.