Benefit Cosmetics has collaborated with Crocs. The Benefit X Crocs collaboration features two Crocs classics that have been ‘Benefit-ized’ in the cosmetics brand’s signature hot pink colour. Available via crocs.com across the US, Europe and Asia from 13 July, the shoes’ launch will be accompanied by the #BenefitOfCrocsChallenge and fan giveaway.

Benefit is encouraging consumers who think they’re up to the challenge to participate using the hashtag #BenefitOfCrocsChallenge and tagging @crocs and @benefitcosmetics on Instagram Reels and TikTok on (or before) 20 July to be in with a chance of winning a Benefit X Crocs PR Package valued at $300.